Federal Bank's Rewards Program

'Sber Spasibo' is a rewards program in Eastern Europe that caters to an active user base of 73 million customers. They can save money on everyday purchases by using this rewards program.

Business Problem

Decreasing Customer Engagement

Business Goal

Engage and Retain Clients in the Program

  1. Encourage customers to use goods and services provided by the program's partners.
  2. Promote the usage of the bank's products, mainly debit and credit card transactions.
Task & Individual Contribution

Design a Cross-Platform Solution

Team & XFN

Design process

User Flow

iOS

Entry Point

iOS

Try it on Your Smartphone, or Explore the Design Below

Scan this QR code to try Sber Spasibo on your smartphone.
iOS

Promo Page

iOS

Registration

iOS

Partners

iOS

Rewards Home Page

Rewards Grades

iOS

Rewards Grades

iOS

Rewards Objectives

iOS

Rewards Categories

iOS

FAQ

Design Preview

Sber Portal

Design Preview

Sber Box Top

Result

10% increase in engagement rate

Users are able to use rewards program via Sber devices which leads to engagement rate increase

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